This is a great compilation of resources for increasing the profile of a person or organization online. I found this at the Taylor Herring PR blog. If your company is looking to raise awareness and grow its online audience, you'll find at least a few ideas to help you tell your stories. And having them all in one place will save you a lot of time and research.
Upload stories and articles on reddit to drive traffic to your site or
blog. Submit items often so that you’ll gain a more loyal following and
increase your presence on the site.
Digg has a huge following online because of its optimum usability.
Visitors can submit and browse articles in categories like technology,
business, entertainment, sports and more.
Social bookmark your way to better business with sites like
del.icio.us, which invite users to organize and publicize interesting
items through tagging and networking.
You’ll open your online presence up to a whole new audience just by
adding the StumbleUpon toolbar to your browser and “channel surf[ing]
the Web. You’ll “connect with friends and share your discoveries,” as
well as “meet people that have similar interests.”
If you want to increase your blog’s readership, consider registering it
with Technorati, a network of blogs and writers that lists top stories
in categories like Business, Entertainment and Technology.
After hanging around the same social networks for a while, you may feel
inspired to create your own, where you can bring together clients,
vendors, customers and co-workers in a confidential, secure corner of
the Web. Ning lets users design free social networks that they can
share with anyone.
According to Squidoo, “everyone’s an expert on something. Share your
knowledge!” Share your industry’s secrets by answering questions and
designing a profile page to help other members.
Make Furl “your personal Web file” by bookmarking great sites and
sharing them with other users by recommending links, commenting on
articles and utilizing other fantastic features.
This video network works like other social-bookmarking sites, except
that it focuses on uploaded videos. Businesses can create and upload
tutorials, commentaries and interviews with industry insiders to
promote their own services.
- WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.
From the fashion industry to Capitol Hill, everyone has a video
floating around on YouTube. Shoot a behind-the-scenes video from your
company’s latest commercial or event to give customers and clients an
idea of what you do each day.
Share your favorite sites with friends, colleagues and clients by
organizing your bookmarks with Ma.gnolia. Clients will appreciate both
your Internet-savviness and your ability to stay current and organized.
LinkedIn is a popular networking site where alumni, business
associates, recent graduates and other professionals connect online.
Ecademy prides itself on “connecting business people” through its
online network, blog and message-board chats, as well as its premier
BlackStar membership program, which awards exclusive benefits.
- Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
- YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
An account with networking site Xing can “open doors to thousands of
companies.” Use the professional contact manager to organize your new
friends and colleagues, and take advantage of the Business Accelerator
application to “find experts at the click of a button, market yourself
in a professional context [and] open up new sales channels.”
- Facebook: Facebook
is no longer just for college kids who want to post their party pics.
Businesses vie for advertising opportunities, event promotion and more
on this social-networking site.
Care2 isn’t just a networking community for professionals: It’s touted
as “the global network for organizations and people who Care2 make a
difference.” If your business is making efforts to go green, let others
know by becoming a presence on this site.
This networking community is made up of members who think. Browse
categories concerning books, health, money, news and more to ignite
discussions on politics, business and entertainment. This will help
your company tap into its target audience and find out what they want.
Once you’ve acquired a group of contacts in your city by networking on
MEETin.org, organize an event so that you can meet face-to-face.
Cities like Philadelphia, Boston, San Francisco, New York and Chicago
have unique online communities on tribe. Users can search for favorite
restaurants, events, clubs and more.
Ziggs is “organizing and connecting people in a professional way.” Join
groups and make contacts through your Ziggs account to increase your
company’s presence online and further your own personal career.
- Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
If you want to attract young professionals in cities like Boston,
Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the
networking site NetParty. You’ll be able to connect with qualified,
up-and-coming professionals online, then meet them at a real-life
happy-hour event where you can pass out business cards, pitch new job
openings and more.
- Networking For Professionals:
Networking For Professionals is another online community that combines
the Internet with special events in the real world. Post photos,
videos, résumés and clips on your online profile while you meet new
Web workers will love Pixel Groovy, an open-source site that lets
members submit and rate tutorials for Web 2.0, email and
Mixx prides itself on being “your link to the Web content that really
matters.” Submit and rate stories, photos and news to drive traffic to
your own site. You’ll also meet others with similar interests.
Gadget-minded computer geeks can network with each other on Tweako, a
site that promotes information sharing for the technologically savvy.
- Small Business Brief:
When members post entrepreneur-related articles, a photo and a link to
their profile appear, gaining you valuable exposure and legitimacy
Sphinn is an online forum and networking site for the Internet
marketing crowd. Upload articles and guides from your blog to create
interest in your own company or connect with other professionals for
form new contacts.
This one-stop news resource is great for businesses that want to
contribute articles on a variety of subjects, from the environment to
politics to health.
- HubSpot: HubSpot is another news site aimed at connecting business professionals.
- SEO TAGG:
Stay on top of news from the Web marketing and SEO (search-engine
optimization) industries by becoming an active member of this online
- Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more.
Feature top employees by uploading their articles, studies or other
news-related items to this site. A free account will also get you your
own column and access to the Newsvine community.
- 43 Things:
This site bills itself as “the world’s most popular online goal setting
community.” By publicizing your company’s goals and ambitions, you’ll
gain a following of customers, investors and promoters who cheer you on
as you achieve success.
If you’re tired of blogs and generic Web sites, create your own wiki
with Wetpaint to reach your audience and increase your company’s
presence online. You can easily organize articles, contact information,
photos and other information to promote your business.
Embed a Frappr map and guestbook into your company’s Web page so that
you can pinpoint exactly how users find your site, discover in
real-time what they have to say about your company profile and
services, and create an “interactive, fun and engaging” spot for
- Yahoo! Answers:
Start fielding Yahoo! users’ questions with this social-media Q&A
service. Search for questions in your particular areas of expertise by
clicking categories like Business & Finance, Health, News &
Events and more. If you continue to dole out useful advice and link
your answer to your company’s Web page, you’ll quickly gain a new
following of curious customers.
Again, props to Taylor Herring PR in the UK.