Shoving reporters is not a great media strategy

Shoving reporters is not a great media strategy

Another day, another media circus around Toronto Mayor Rob Ford. CBC reporter Steven D'Souza just posted this Vine video of one of the Mayor's aides physically shoving reporters out of the way. As you can see from the video, this is pretty aggressive stuff. D'Souza said in a later tweet that the shoving was much worse inside the office area.

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"Should I ask the reporter for their questions in advance?"

"Should I ask the reporter for their questions in advance?"

"Is it okay to ask the reporter to send me their list of questions before the interview?"

I get this question at least once a week. And the answer I give is a qualified "no". 

I get the impulse to want to ask the reporter for a nice list of all the questions they're going to ask you. After all, you want the interview (and resulting story) to be a success. You want to give yourself an edge. To have an early warning system for any potential surprises. Here's the problem: Getting the reporter's questions in advance is really a false security blanket that can cause more problems than it solves...

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Jaymes Diaz's 'deer-in-the-headlights' TV interview

Jaymes Diaz's 'deer-in-the-headlights' TV interview

It's a textbook example of the importance of making time to prepare for your media interviews. Australian politician Jaymes Diaz was recently being interviewed by TV reporter John Hill when he was asked about his plan for addressing illegal migrants entering Australia by boat. Diaz cites his party's "...six point plan to make sure that we do stop the  boats". When the journalist prompts Diaz for details, however, the politician is unable to recall even a single point.

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Burkhardt's poor media relations skills making bad situation worse

Burkhardt's poor media relations skills making bad situation worse

It's been nearly a month since the deadly train disaster in Lac-Mégantic, Quebec, which claimed the lives of 47 people and caused hundreds of millions of dollars in damages. Several days after the deadly derailment occurred, Edward Burkhardt, chairman of Montreal, Maine & Atlantic, the train company involved in the crash, held an impromptu press conference in the town. Burkhardt was widely criticized by communicators, the media and the public for what appeared to be a completely tone deaf and insensitive response to the unfolding crisis. So when the CBC interviewed Burkhardt on July 31, listeners might have assumed the railway executive would have undergone extensive media training and that he be able to demonstrate some level of sympathy, regret and a commitment to get to the bottom of what caused the disaster to help prevent something like this from happening in the future. 

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Quebec mayor by day, kitten killer by night

Quebec mayor by day, kitten killer by night

What is the deal with Canada's mayors? There's the crack video allegations swirling about Toronto Mayor Rob Ford. The resignation of Laval Mayor Alexandre Duplessis after being linked to a sex scandal. (Oh, and Mr. Duplessis was appointed after Laval's former mayor was forced out of office because of corruption allegations). Then there's the resignation of Montreal Mayor Michael Applebaum, who faces charges involving fraud, conspiracy and corruption... 

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You can run, but you can't hide (from reporters)

You can run, but you can't hide (from reporters)

You've been ignoring their calls and interview requests for two days, but here they are, a throng of reporters, in person, demanding your company's side of the story.They're shouting questions at you, following you as you walk down the street. You can feel the giant TV camera lenses focused on you. The bright lights are searing your retinas. Your heart feels like it's in your throat. Your mind is racing as you search your memory banks for the right thing to do or say -- but to no avail. You feel like a caged animal. Your 'fight or flight' instinct kicks in. You need to make a split second decision:

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Three steps to better media pitches

Three steps to better media pitches

The Internet has brought the world many wonderful things: the ability to instantly share a photo of your dinner with everyone you know, viral cat videos and never-ending news about celebrity antics. One downside? Way too much information. Now, imagine being a reporter...

 

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Media relations is like a BBQ

Media relations is like a BBQ

Who doesn't love a good barbecue? The sizzle and smoke-infused goodness of your favorite meat on the grill. The tantalizing texture and flavor of grilled peppers, onions and buttered asparagus. And, of course, the palpable anticipation of family and friends as they await a meal, expertly cooked under the open sky. Few summer activities can rival the awesomeness of a barbecue that goes according to plan. But you might be surprised at how often things don't go according to plan...

 

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Media interview pitfall: The awkward pause

Media interview pitfall: The awkward pause

When preparing for a media interview, most people will spend at least a few minutes trying to predict the questions the reporter might ask. It's a great exercise to try and get inside the journalist's head and stress test your messages and point of view before the interview. Far fewer people, however, take the time to plan what they'll say or do in the absence of a question...

 

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Preventing the on-air F-bomb

Preventing the on-air F-bomb

Fox reporter Lindsay Nadrich isn't having the best week. Nadrich, a TV journalist in Spokane, Washington, recently did a segment about picking strawberries in the rain. What the viewers at home saw was the reporter speaking on camera, stumbling over a few words and then making light of the flub by dropping a few f-bombs...

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How to handle a media scrum during a crisis

How to handle a media scrum during a crisis

When it comes to media scrums, there's good news and bad news. The good news is that the vast majority of people will make it through their entire careers without finding themselves at the center of one of these stressful, impromptu press conferences. The bad news is that if you do find yourself suddenly surrounded by a circle of clamoring reporters during a crisis, you will have likely had very little time to prepare...  

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Gravy train wreck: Rob Ford's worst crisis yet

Gravy train wreck: Rob Ford's worst crisis yet

To say that Rob Ford's relationship with the media has been rocky since he became the mayor of Canada's largest city would be an understatement. Even with this kind of media relations track record, this is a very, very bad day for Rob Ford.​

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Nail your next TV interview: Part 3

Nail your next TV interview: Part 3

Great TV spokespeople aren't born. They're made. And in this three-part series, we've tried to share some of the tips and tricks used by the people who make great TV interviews look effortless. In Part 1, we showed you what to do before your TV interview. In Part 2, we told you how to handle yourself during the interview. And in this final post of this series, we're going to share a few tips about what to do after the interview's...

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Nail your next TV interview: Part 2

Nail your next TV interview: Part 2

In the previous post, we walked you through what you need to do before your TV interview takes place...things like how to craft a story for TV, how to practice effectively, what to wear, where to look, how to deal with a TV crew ambush and more. So...you've done your prep work. Your story is nailed down. You've carved out some time to practice (hopefully on camera). Now, it's show time.

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If your media interview isn't uncomfortable, you may not be doing it right

If your media interview isn't uncomfortable, you may not be doing it right

If you don't feel a bit of tension between yourself and the reporter during your media interview, you may not be doing it right. That doesn't mean there should be an antagonistic or negative tension between the journalist and the interviewee. Think of it more...

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A media interview is NOT a conversation

A media interview is NOT a conversation

If I only had 10 seconds to prepare someone for an important media interview, this is what I would tell them:  A media interview is NOT a conversation. A hard core, full day media training session should still be the minimum prerequisite for any spokesperson preparing to face the media on behalf of their organization. But when it comes to...  

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11 ways to totally *$#@ up your next media interview

11 ways to totally *$#@ up your next media interview

As human beings, most of us are fortunate enough to possess a finely-tuned survival instinct, honed by millions of years of evolution. You might think these awesome skills are wasted in a world without dinosaurs and sabre-toothed tigers. On the contrary. Even in the corporate world...

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