Because a media interview is not a conversation.
Before you speak to the media
You need a plan. A set of bulletproof messages. And a strategy for avoiding mistakes. You need to know your media interview 'rights' before you engage with a reporter.
You need to understand what to expect at every point in the process. How to navigate the interview with confidence, deftly take control of the exchange and ensure your organization's best interests are served.
Confidence. Peace of mind. And improved media relations outcomes. This is what Warren Weeks delivers for his clients.
Level the playing field
For two decades, Warren has been empowering spokespeople across Canada, teaching them how to conduct strategic, disciplined media interviews - whether they're dealing with a product launch, a contentious issue or a full-blown crisis.
Along the way, he's helped companies from nearly every industry improve the quality of their media coverage.
Don't trust your reputation - or your company's - to just anyone.
Enlist Warren for your next media training session and level the media relations playing field.
RT @WilliamShatner: And the defacing of the Canadian $5 bill warms my heart