Episode 3 - Samantha Yammine: Using social media to make science cool

science sam photo.jpg

I don't know about you, but when I think of the word 'scientist', I think of men in lab coats and stuff that is generally complicated or boring. Samantha Yammine (aka Science Sam) is doing her part to change that. The Toronto-based PhD candidate and neuroscientist refers to herself as a science communicator and in addition to studying brains and stem cells, she's on a one-woman mission to demystify science and to make it more accessible and fun. 

In addition to her gruelling school schedule, Yammine also invests a significant amount of time and effort into her social media posts. She takes the time to explain fascinating (but complex) processes, experiments and ideas in easy-to-understand and entertaining posts. Her favourite platform is Instagram and she has a loyal and growing following that currently stands at 16,000.

We had a wide-ranging conversation that touched on a number of topics, including some of the challenges facing women in science, how to build a social media following, why you shouldn't randomly inject stem cells into yourself, whether or not she believes in life after death, her advice to young people looking to get into the field of neuroscience and more. 

Connect with Science Sam

Samantha on Instagram

Samantha on Twitter

Samantha on Facebook

Samantha's website

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Thanks for listening! And if you have someone you'd like me to interview on an upcoming episode, please email me at warren (at) weeksmedia.ca or hit me up on Twitter