How NOT to respond to a negative review of your new book

Don't post anything on a blog that you wouldn't want to see printed in the Globe and Mail. Or the National Post. Or the New York Times. Well, you get the idea...

Caleb Crain recently wrote a review of Alain de Botton's new book for the New York Times Book Review. The review was less than flattering. Rather than taking it with a grain of salt, Mr. de Botton posted the following venomous comment on Crain's blog:

"I will hate you till the day I die and wish you nothing but ill will in every career move you make."

The flaming blog post has made headlines around the world (including the publications mentioned above).

Mr. de Botton has said that next time, he would "put this message in an envelope, not on the Internet."

Read the NYT coverage of the story here.