One of the most basic oversights a lot of organizations are making is that they don’t include their social media links/icons on their websites. I know this because as I was preparing for an industry conference, I was checking out the social media pages of more than 100 associations and I noticed that about HALF of them either didn’t have these icons on their sites at all or they had one (e.g. Facebook) that was put there years ago and hadn’t updated them. It makes it SO much harder for people to find your YouTube account. Your Twitter page, etc. And it’s such an easy fix. Just ask your web people to include the links/icons in a prominent place on your home page AND your contact page.
A few times a week, I’ll get followed by someone on Twitter and will check out their profile. They’re a marketing person. Usually from the US. They don’t look familiar at all. But they have 162,000 Twitter followers. Impressive at first glance, right? Well, not to me. Not anymore. If you dig a little below the surface, you’ll find that it’s all smoke and mirrors. BS. They’ve purchased fake followers to make themselves ‘look’ like an authority on a topic. One of the ways to tell is to check out the engagement on their tweets. For an audience of that massive size, their tweets will have very few likes, comments, retweets, etc. This is the WRONG way to get followers. It’s empty, it’s shallow, it’s short-sighted and it makes you look like kind of a desperate social media loser.
In this video, I talk about the way I’ve grown my audience. Today it stands at around 3,200 followers or so but I’ve grown it one at a time over the course of the last 10 years. No bots. No purchased followers. They’re real people - people I’ve met through my client work, speaking at conferences, speaking at colleges, etc. And after every one of those talks, I spend some dedicated time connecting with every single person. If you don’t believe me, go to ‘tweets and replies’ on my Twitter page and scroll down.
In my opinion, this is the only way to create a real, true, authentic audience. One at a time.
Just a quick post to help manage expectations when it comes to producing/sharing videos for your company or association. Don't obsess about hits, clicks, views and shares. If you put out great video content on a consistent basis - video that's useful to your audience - those metrics will follow.
I was going through some video from the summer and found this clip from the very beginning of a talk to a group of divorce lawyers and mediators in Niagara Falls. I was trying to figure out which kinds of phones everyone was using (as context for the talk) and there was an unexpected exchange with one of the audience members. Videotaping your talks means you get to preserve funny little moments like this one.
I know what some of you are thinking: "Snapchat is for kids. It's not for businesses. And it's certainly not for our business." It's funny. That's what a lot of marketing types were saying about Facebook back in 2010. Six years later, virtually every company has a presence on Facebook and the platform generated $17 billion in ad revenue last year.
There's a huge and relatively new marketing opportunity on Snapchat right now. They're called 'On-Demand Geofilters'. These filters are essentially location-based ads for brands, businesses, events and individuals. They're cool, the engagement levels with users are high and (for now, at least) they are a very, very cost-effective way of promoting your brand.Read More
If your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:
- 74% of all internet traffic will be video in 2017 (Syndacast)
- Between April and November of 2015, the number of daily video views on Facebook went from 4 billion to 8 billion (TechCrunch - November 2015)
- Visual content is more than 40 times more likely to get shared on social media than other types of content (buffersocial)
- 51% of marketing professionals say video is the type of content with the best ROI (Digital Marketing Blog - April 2015)
Just in case you're not completely sick of year-end or top 10 lists yet, here's a quick rundown of The Art of the Great Media Interview's top 10 posts of the past year based on numbers of web views and social sharing stats:Read More
I received a tweet yesterday from @AntoineSarpong in the PR program at Centennial College asking for advice for PR and communications grads. Getting that first job in your chosen profession can be a big source of anxiety. I wanted to reply with something a bit longer than 140 characters. So here, in good old long form, is my advice for the PR and corporate communications grads of 2013:Read More
Thanks to the six-month long Crackgate scandal and the ensuing media coverage Toronto Mayor Rob Ford is one of the most recognizable people in the world. Ford has become a running segment on The Daily Show. He's been ridiculed by David Letterman, Jay Leno, the Jimmies (Kimmel and Fallon), Howard Stern and Saturday Night Live. It seems like the whole world is talking about Toronto's mayor. But is there an objective way to see how big the Rob Ford story really is?Read More
For the second time in just over two years, Anthony Weiner, the former New York congressman and NYC mayoral hopeful, held a press conference apologizing for sending explicit photos to women over the Internet. In 2011, his indiscretions forced him to resign from Congress. This time, however, Weiner says he isn't going anywhere and will remain in the race for mayor of New York City. But will the voting public let Weiner (and his alter-ego, 'Carlos Danger') off the hook yet again? Using Twitter as a barometer to gauge the public's reaction to Weinergate-2, early indications suggest the serial sexter's luck may be running out...Read More
News of Tuesday's royal birth sparked millions of tweets from around the world. Minutes after the official announcement that William and Kate's first child had been born, Twitter activity peaked at 25,300 tweets per minute. Many of the messages were from well-wishers, those questioning the amount of hype surrounding the birth, and others trying to inject some humour into the occasion...Read More
A lot can happen in a few years. Not too long ago, most company executives thought Twitter, Facebook and Instagram were annoying websites their kids used to take pictures of their meals. Of course, they were partially right. But those social media platforms also provide an unprecedented opportunity to connect with customers and directly engage with clients like never before...
While the number of municipalities using social media continues to climb, only a small percentage are using these tools to their full potential. For example, the majority of communities have low or stagnant numbers of Twitter or Facebook followers, few or infrequent posts and/or very little two-way dialogue with residents.Read More
As a business owner, these are words I never thought I would utter: "Our website is temporarily down. And we're cool with that."
That shows you the power of great communications. Our site is hosted by Squarespace. They're a great company and their operations have been impacted by Hurricane Sandy (more on that below). Operational disruptions happen.Read More
According to the old adage, there’s no such thing as bad publicity. Well, the people over at Cogeco might disagree after the week they had. The company made headlines for all the wrong reasons this week after a massive email outage left thousands of customers across Ontario unable to send or receive messages. Hundreds of frustrated customers have since taken to Twitter and Facebook...Read More
In June of 2012, if you visited the City of Elliot Lake's website, you would have seen an icon for the community's Facebook page. Today, that icon - and the Facebook page it led to - are gone.Read More
Used properly, Twitter can be a powerful tool for connecting with clients, prospects, friends fans and just about every possible stakeholder group. But there's no shortage of cautionary tales about celebrities, politicians, companies and ordinary tweeps who've been publicly embarrassed (or worse) over a stupid tweet...