If you run a business, you need to be on Instagram right now. Even if you're in your 40s, 50s, 60s or up. I did a talk three days ago to a room of divorce lawyers and mediators in Niagara Falls. Only a very small percentage of them said they had their businesses on Instagram. That number needs to increase if they want to remain relevant and competitive. I can tell you that in the past year, Instagram has become one of my most important marketing channels. Here's a very short video (1-min) where I talk about how I use Instagram for my media training business.