Saw this story in the Edmonton Sun today. It refers to a recent survey that found 70% of consumers think Maple Leaf Foods did a good job of managing the listeriosis crisis crisis that killed 21 Canadians last summer. And while a quarter of people who had Maple Leaf products in their homes prior to the recall say they have not eaten the company's products since, I think the really important point is that three quarters have. I also believe we'll see those numbers improve in the months/years to come.
The fact that 70% of those surveyed thought the company did a good job managing the crisis and ensuing recalls serves to underscore the importance of a sound PR approach that's based on doing the right thing for your customers.