Should we ask a journalist for a correction?

You did an interview with a journalist but you or someone at your company didn't like one of the quotes in the story or didn't like the way your company was characterized. Should you go back and ask for a correction? Here's my take on that question.

The Art of War in media relations

There's a line in The Art of War that says every battle is won or lost before it is ever fought. I really believe this is also true in media relations - a point that I expand on in this clip. I also give a real-life example of an interview I did a while back with The Canadian Press and how I put these techniques into practice (and how you can do it too).

Want the media to pay attention to you? Think more like a journalist!

"Is there any way to make your association's good news story more appealing to journalists?" Someone asked me this question after my talk on media relations at the CSAE National Conference in Newfoundland. Here's my take on getting reporters to pay attention to your media pitches... FYI, I reference my sister a few times in this clip. Just for context, so you know who I'm referring to, my sister is Carly Weeks, a health reporter at The Globe and Mail.

Advice to media relations pros: "Never stop learning"

The media landscape is always changing. When you think you've seen it all or when you think you're done learning, you'll be putting yourself and your clients in a vulnerable position. Keep learning. Pay attention to the changes from things like social media. Continue to adapt to the changing media environment.

A media relations primer for Anthony Scaramucci

A media relations primer for Anthony Scaramucci

Apparently the new White House Communications Director doesn't understand how journalism works. Here's a quick primer:

  • If you're talking to a reporter, that's an interview.
  • Anything you say during an interview can be used by the reporter (unless you clarify and agree in advance that something is either 'background' or 'off the...
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Media spokespeople: Get out of 'CSI' mode!

Without realizing they're doing it, many media spokespeople put themselves in what I call CSI mode. They default to a role that's the equivalent of a suspect being interrogated by the police. And when it comes to conducting media interviews on behalf of your brand, that's not a winning approach...

Stop treating your media interviews like police interrogations

Stop treating your media interviews like police interrogations

You've seen it a million times on shows like CSI, Cold Case, Law & Order and NCIS. They cut away from a commercial and suddenly, you're transported to the interrogation room. It's just a table, a few chairs and a one-way mirror. But this is a room with a lot of baggage. Before anyone says a word, the power dynamic is already well established. There's no doubt about the fact that...

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Reporters are not out to get you

Reporters are not out to get you

There are a lot of media coaches out there who like to push the idea that reporters are the bad guys. It’s a training approach founded on fear. It’s also (in my opinion) based on a false premise. It’s counterproductive. And it prevents spokespeople from understanding how they should really be approaching media interviews.  

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Getting the media to pay attention to your association

Getting the media to pay attention to your association

Every year, associations spend millions of dollars trying to convince news outlets to cover their stories. The majority of these pitches suffer the same fate: deletion. With a few small changes, however, you can significantly increase your odds of getting a reporter's attention and providing you with the media coverage you're seeking. 

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Advice for PR and CorpComms grads

Advice for PR and CorpComms grads

I received a tweet yesterday from @AntoineSarpong in the PR program at Centennial College asking for advice for PR and communications grads. Getting that first job in your chosen profession can be a big source of anxiety. I wanted to reply with something a bit longer than 140 characters. So here, in good old long form, is my advice for the PR and corporate communications grads of 2013: 

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Are Rob Ford's talking points working?

Are Rob Ford's talking points working?

Rob Ford and his brother Doug launched an ambitious media blitz last week to hit back at critics. But how effective was their strategy? I had a chance to chat with Elissa Freeman of Canada.com a few days ago to give her my two cents about Rob Ford's PR strategy (or lack thereof). Other PR folks who weighed in with their opinions were Jodi Echakowitz of Echo Communications and Diana Conconi

You can read the article here. Thanks to Elissa and Canada.com for asking me to participate. 

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The perils of 'off the record'

The perils of 'off the record'

As communications director to Anthony Weiner, Barbara Morgan was probably secretly awaiting some controversial gaffe by a public figure that would distract the media's attention from her serial sexting employer. Well, mission accomplished. The problem (for Morgan, at least) was that she, herself, was the source of the controversial distraction. While reacting to news that a former intern had written a disparaging article about Weiner and his mayoral campaign in the New York Daily News, Morgan launched into a hard-core, foul-mouthed tirade about the former intern while speaking to a reporter...

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Three steps to better media pitches

Three steps to better media pitches

The Internet has brought the world many wonderful things: the ability to instantly share a photo of your dinner with everyone you know, viral cat videos and never-ending news about celebrity antics. One downside? Way too much information. Now, imagine being a reporter...

 

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Media relations is like a BBQ

Media relations is like a BBQ

Who doesn't love a good barbecue? The sizzle and smoke-infused goodness of your favorite meat on the grill. The tantalizing texture and flavor of grilled peppers, onions and buttered asparagus. And, of course, the palpable anticipation of family and friends as they await a meal, expertly cooked under the open sky. Few summer activities can rival the awesomeness of a barbecue that goes according to plan. But you might be surprised at how often things don't go according to plan...

 

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A lesson in how not to handle a crisis

A lesson in how not to handle a crisis

She was once the queen of greased up, fat-friendly, calorific Southern cooking on the Food Network. But after a bizarre few days that included an admission she once used horribly racist language  and ended with her blowing off a previously scheduled, heavily promoted Today Show interview , Ms. Deen has been unceremoniously booted from her throne as food television royalty. There are a few lessons observers can take away from the way Ms. Deen and her representatives handled this mess... 

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How to handle a media scrum during a crisis

How to handle a media scrum during a crisis

When it comes to media scrums, there's good news and bad news. The good news is that the vast majority of people will make it through their entire careers without finding themselves at the center of one of these stressful, impromptu press conferences. The bad news is that if you do find yourself suddenly surrounded by a circle of clamoring reporters during a crisis, you will have likely had very little time to prepare...  

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Gravy train wreck: Rob Ford's worst crisis yet

Gravy train wreck: Rob Ford's worst crisis yet

To say that Rob Ford's relationship with the media has been rocky since he became the mayor of Canada's largest city would be an understatement. Even with this kind of media relations track record, this is a very, very bad day for Rob Ford.​

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