Funny moment from a social media training session

Flip phone?? 

I was going through some video from the summer and found this clip from the very beginning of a talk to a group of divorce lawyers and mediators in Niagara Falls. I was trying to figure out which kinds of phones everyone was using (as context for the talk) and there was an unexpected exchange with one of the audience members. Videotaping your talks means you get to preserve funny little moments like this one.

How to avoid a Twitter crash landing

How to avoid a Twitter crash landing

A lot can happen in a few years. Not too long ago, most company executives thought Twitter, Facebook and Instagram were annoying websites their kids used to take pictures of their meals. Of course, they were partially right. But those social media platforms also provide an unprecedented opportunity to connect with customers and directly engage with clients like never before...

 

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Get your municipality up and running on social media

Get your municipality up and running on social media

While the number of municipalities using social media continues to climb, only a small percentage are using these tools to their full potential. For example, the majority of communities have low or stagnant numbers of Twitter or Facebook followers, few or infrequent posts and/or very little two-way dialogue with residents.

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Cogeco's response to email crisis: The good and the bad

Cogeco's response to email crisis: The good and the bad

According to the old adage, there‚Äôs no such thing as bad publicity. Well, the people over at Cogeco might disagree after the week they had. The company made headlines for all the wrong reasons this week after a massive email outage left thousands of customers across Ontario unable to send or receive messages. Hundreds of frustrated customers have since taken to Twitter and Facebook...

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Yet another inappropriate tweet in the wake of Colorado shooting

Yet another inappropriate tweet in the wake of Colorado shooting

This latest tweet by @celebboutique actually makes the NRA's tweet earlier today look somewhat tame in comparison. Whether this is ignorance, stupidity or a PR stunt, this is why companies need to have solid social media programs in place...

 

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NRA quickly deletes tone deaf tweet in wake of shootings - but not soon enough

Last week, we posted the top 5 risks of using Twitter, one of which was 'tone deafness'. There's a great example of this today. As the public tries to make sense of the horrible shooting in Colorado last night in which 12 people were killed, American Rifleman (the official journal of the National Rifle Association) apparently sent out the following tweet this morning at 9:20 am:

American rifleman

 

 

 

 

 

 

 

 

 

A quick check of the journal's Twitter page shows the tweet has since been removed. Someone at the organization likely deleted the tweet once they started getting inundated with retweets, negative comments from the public and critical news stories. But not before someone got a screen cap of it.

Here's just a sample of the backlash they're currently facing on Twitter:

Update: It appears the NRA has now gone beyond deleting the offensive tweet and has deleted the twitter account in question altogether. Talk about handling the situation the absolute wrong way in a social media world. 

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"You're Fired": The top 5 risks of using Twitter

"You're Fired": The top 5 risks of using Twitter

Used properly, Twitter can be a powerful tool for connecting with clients, prospects, friends fans and just about every possible stakeholder group. But there's no shortage of cautionary tales about celebrities, politicians, companies and ordinary tweeps who've been publicly embarrassed (or worse) over a stupid tweet...


 

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