I know what some of you are thinking: "Snapchat is for kids. It's not for businesses. And it's certainly not for our business." It's funny. That's what a lot of marketing types were saying about Facebook back in 2010. Six years later, virtually every company has a presence on Facebook and the platform generated $17 billion in ad revenue last year.
There's a huge and relatively new marketing opportunity on Snapchat right now. They're called 'On-Demand Geofilters'. These filters are essentially location-based ads for brands, businesses, events and individuals. They're cool, the engagement levels with users are high and (for now, at least) they are a very, very cost-effective way of promoting your brand.Read More