Persistence

Persistence

I did a talk in January on the importance of doing videos for your business. For years, I've been telling companies and clients this but I refrained from doing it for my own business. The biggest reason is that it's outside my comfort zone. I prefer to be the guy behind the camera. But I asked everyone in that room to create a video and I promised to do one myself. So here it is. If I had to do just one video, this had to be the topic. Persistence. I truly believe that's the main reason I've had any degree of success in building a business over the past 14 years. The link to the video is in my bio. Thanks for watching and please share it with anyone who needs a nudge or a kick in the butt to pursue their goals. 

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Don't trust your spokespeople with a media training tourist

Don't trust your spokespeople with a media training tourist

Being asked to prepare a company's spokespeople to deal with the media is a huge honor and it's a big responsibility. One way or another, as a media trainer, your ability (or inability) to coach these people will impact the quality of their company's media coverage, their brand and, to an extent, their professional legacies. Because there's so much riding on the outcome of your media training program, if you're serious about preparing your executives to deal with the media as effectively as possible, you need to stay away from media training 'tourists'... 

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How (and why) to create a Snapchat geofilter for your next event

How (and why) to create a Snapchat geofilter for your next event

I know what some of you are thinking: "Snapchat is for kids. It's not for businesses. And it's certainly not for our business." It's funny. That's what a lot of marketing types were saying about Facebook back in 2010. Six years later, virtually every company has a presence on Facebook and the platform generated $17 billion in ad revenue last year.

There's a huge and relatively new marketing opportunity on Snapchat right now. They're called 'On-Demand Geofilters'. These filters are essentially location-based ads for brands, businesses, events and individuals. They're cool, the engagement levels with users are high and (for now, at least) they are a very, very cost-effective way of promoting your brand. 

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Stop talking about video. Do it!

Stop talking about video. Do it!

If your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:

  • 74% of all internet traffic will be video in 2017 (Syndacast)
  • Between April and November of 2015, the number of daily video views on Facebook went from 4 billion to 8 billion (TechCrunch - November 2015)
  • Visual content is more than 40 times more likely to get shared on social media than other types of content (buffersocial)
  • 51% of marketing professionals say video is the type of content with the best ROI (Digital Marketing Blog - April 2015)
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Advice for PR and CorpComms grads

Advice for PR and CorpComms grads

I received a tweet yesterday from @AntoineSarpong in the PR program at Centennial College asking for advice for PR and communications grads. Getting that first job in your chosen profession can be a big source of anxiety. I wanted to reply with something a bit longer than 140 characters. So here, in good old long form, is my advice for the PR and corporate communications grads of 2013: 

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Marketing to #RoyalBaby: Clever or overkill?

Marketing to #RoyalBaby: Clever or overkill?

News of Tuesday's royal birth sparked millions of tweets from around the world. Minutes after the official announcement that William and Kate's first child had been born, Twitter activity peaked at 25,300 tweets per minute. Many of the messages were from well-wishers, those questioning the amount of hype surrounding the birth, and others trying to inject some humour into the occasion...

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You can run, but you can't hide (from reporters)

You can run, but you can't hide (from reporters)

You've been ignoring their calls and interview requests for two days, but here they are, a throng of reporters, in person, demanding your company's side of the story.They're shouting questions at you, following you as you walk down the street. You can feel the giant TV camera lenses focused on you. The bright lights are searing your retinas. Your heart feels like it's in your throat. Your mind is racing as you search your memory banks for the right thing to do or say -- but to no avail. You feel like a caged animal. Your 'fight or flight' instinct kicks in. You need to make a split second decision:

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Three steps to better media pitches

Three steps to better media pitches

The Internet has brought the world many wonderful things: the ability to instantly share a photo of your dinner with everyone you know, viral cat videos and never-ending news about celebrity antics. One downside? Way too much information. Now, imagine being a reporter...

 

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