A few times a week, I’ll get followed by someone on Twitter and will check out their profile. They’re a marketing person. Usually from the US. They don’t look familiar at all. But they have 162,000 Twitter followers. Impressive at first glance, right? Well, not to me. Not anymore. If you dig a little below the surface, you’ll find that it’s all smoke and mirrors. BS. They’ve purchased fake followers to make themselves ‘look’ like an authority on a topic. One of the ways to tell is to check out the engagement on their tweets. For an audience of that massive size, their tweets will have very few likes, comments, retweets, etc. This is the WRONG way to get followers. It’s empty, it’s shallow, it’s short-sighted and it makes you look like kind of a desperate social media loser.
In this video, I talk about the way I’ve grown my audience. Today it stands at around 3,200 followers or so but I’ve grown it one at a time over the course of the last 10 years. No bots. No purchased followers. They’re real people - people I’ve met through my client work, speaking at conferences, speaking at colleges, etc. And after every one of those talks, I spend some dedicated time connecting with every single person. If you don’t believe me, go to ‘tweets and replies’ on my Twitter page and scroll down.
In my opinion, this is the only way to create a real, true, authentic audience. One at a time.