One of the most basic oversights a lot of organizations are making is that they don’t include their social media links/icons on their websites. I know this because as I was preparing for an industry conference, I was checking out the social media pages of more than 100 associations and I noticed that about HALF of them either didn’t have these icons on their sites at all or they had one (e.g. Facebook) that was put there years ago and hadn’t updated them. It makes it SO much harder for people to find your YouTube account. Your Twitter page, etc. And it’s such an easy fix. Just ask your web people to include the links/icons in a prominent place on your home page AND your contact page.