Persistence

Persistence

I did a talk in January on the importance of doing videos for your business. For years, I've been telling companies and clients this but I refrained from doing it for my own business. The biggest reason is that it's outside my comfort zone. I prefer to be the guy behind the camera. But I asked everyone in that room to create a video and I promised to do one myself. So here it is. If I had to do just one video, this had to be the topic. Persistence. I truly believe that's the main reason I've had any degree of success in building a business over the past 14 years. The link to the video is in my bio. Thanks for watching and please share it with anyone who needs a nudge or a kick in the butt to pursue their goals. 

Read More

Stop talking about video. Do it!

Stop talking about video. Do it!

If your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:

  • 74% of all internet traffic will be video in 2017 (Syndacast)
  • Between April and November of 2015, the number of daily video views on Facebook went from 4 billion to 8 billion (TechCrunch - November 2015)
  • Visual content is more than 40 times more likely to get shared on social media than other types of content (buffersocial)
  • 51% of marketing professionals say video is the type of content with the best ROI (Digital Marketing Blog - April 2015)
Read More

Does your website use pop-ups? Really?

Does your website use pop-ups? Really?

You're scrolling through your Twitter feed. You're intrigued by a headline. You click and get redirected to the website. You get about two words into the content and suddenly the screen is overtaken by an annoying pop-up. "Download our free e-book!" "Learn how to get more leads!" "Register for our conference!"  To many, a website pop-up can be as irritating as a door-to-door salesman and a telemarketing call during dinner happening at the same time. It's jarring. It's obtrusive. And after you've convinced me to click on your link, it's like a broken promise...

Read More

How to write a news release that won't get deleted

How to write a news release that won't get deleted

Ah, the news release.​.. ​The rotary phone of the modern PR industry. Still able to perform its intended function but, for all intents and purposes, a relic from another era. Is the news release dead? Perhaps not. But it sure is looking a little long in the tooth...

Read More

Why we're cool with the fact our website may go down today

Why we're cool with the fact our website may go down today

As a business owner, these are words I never thought I would utter: "Our website is temporarily down. And we're cool with that."

That shows you the power of great communications. Our site is hosted by Squarespace. They're a great company and their operations have been impacted by Hurricane Sandy (more on that below). Operational disruptions happen.

Read More