You can't rewrite yesterday's headlines

You can't rewrite yesterday's headlines

Interview regret…

It’s that nagging feeling, right after you’ve given a media interview, that you didn’t quite nail it. That you could have done a better job.

If only I had answered that one question differently. Did I say ‘um’ too many times? Could they see that I was sweating? They’re not going to put that last thing I said in the story, are they? If they do, our competitors are going to have a field day with it. What’s my boss going to say?

Cue anxiety. Self doubt. Interview regret.

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Lose the teleprompter!

Take a leap of faith and throw the teleprompter away (or at least sell it on eBay). When your executive does a corporate video reading from a teleprompter, they look stiff and stilted. There's something about reading from a screen that just takes the soul out of your videos. I know you want to stick to the script. But there's a better way.

Advice to media relations pros: "Never stop learning"

The media landscape is always changing. When you think you've seen it all or when you think you're done learning, you'll be putting yourself and your clients in a vulnerable position. Keep learning. Pay attention to the changes from things like social media. Continue to adapt to the changing media environment.

A media relations primer for Anthony Scaramucci

A media relations primer for Anthony Scaramucci

Apparently the new White House Communications Director doesn't understand how journalism works. Here's a quick primer:

  • If you're talking to a reporter, that's an interview.
  • Anything you say during an interview can be used by the reporter (unless you clarify and agree in advance that something is either 'background' or 'off the...
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Don't trust your spokespeople with a media training tourist

Don't trust your spokespeople with a media training tourist

Being asked to prepare a company's spokespeople to deal with the media is a huge honor and it's a big responsibility. One way or another, as a media trainer, your ability (or inability) to coach these people will impact the quality of their company's media coverage, their brand and, to an extent, their professional legacies. Because there's so much riding on the outcome of your media training program, if you're serious about preparing your executives to deal with the media as effectively as possible, you need to stay away from media training 'tourists'... 

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Quebec mayor by day, kitten killer by night

Quebec mayor by day, kitten killer by night

What is the deal with Canada's mayors? There's the crack video allegations swirling about Toronto Mayor Rob Ford. The resignation of Laval Mayor Alexandre Duplessis after being linked to a sex scandal. (Oh, and Mr. Duplessis was appointed after Laval's former mayor was forced out of office because of corruption allegations). Then there's the resignation of Montreal Mayor Michael Applebaum, who faces charges involving fraud, conspiracy and corruption... 

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