Marketing to #RoyalBaby: Clever or overkill?

Marketing to #RoyalBaby: Clever or overkill?

News of Tuesday's royal birth sparked millions of tweets from around the world. Minutes after the official announcement that William and Kate's first child had been born, Twitter activity peaked at 25,300 tweets per minute. Many of the messages were from well-wishers, those questioning the amount of hype surrounding the birth, and others trying to inject some humour into the occasion...

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