I did a talk in January on the importance of doing videos for your business. For years, I've been telling companies and clients this but I refrained from doing it for my own business. The biggest reason is that it's outside my comfort zone. I prefer to be the guy behind the camera. But I asked everyone in that room to create a video and I promised to do one myself. So here it is. If I had to do just one video ever, this had to be the topic. Persistence. I truly believe that's the main reason I've had any degree of success in building a business over the past 14 years. Thanks for watching.