While the number of municipalities using social media continues to climb, only a small percentage are using these tools to their full potential. For example, the majority of communities have low or stagnant numbers of Twitter or Facebook followers, few or infrequent posts and/or very little two-way dialogue with residents.
The following is an article we wrote for the December 2012 issue of Municipal World magazine. It provides tips for municipalities looking to get up and running on social media - although these tips would be just as applicable to any other business or organization.
We'd love to hear your thoughts on the article.