OK that might sound a bit harsh. Teleprompters used to be a coveted and valued piece of video production equipment. But in 2019, you can see a corporate talking head who’s using a teleprompter from 100 feet away and the result is usually a soul crushing, boring video that you click out of as soon as you can. There’s a better way to get your spokesperson’s thoughts on video. A few thoughts on that in this video. Thanks for watching.
Take a leap of faith and throw the teleprompter away (or at least sell it on eBay). When your executive does a corporate video reading from a teleprompter, they look stiff and stilted. There's something about reading from a screen that just takes the soul out of your videos. I know you want to stick to the script. But there's a better way.
Just a quick post to help manage expectations when it comes to producing/sharing videos for your company or association. Don't obsess about hits, clicks, views and shares. If you put out great video content on a consistent basis - video that's useful to your audience - those metrics will follow.
If your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:
- 74% of all internet traffic will be video in 2017 (Syndacast)
- Between April and November of 2015, the number of daily video views on Facebook went from 4 billion to 8 billion (TechCrunch - November 2015)
- Visual content is more than 40 times more likely to get shared on social media than other types of content (buffersocial)
- 51% of marketing professionals say video is the type of content with the best ROI (Digital Marketing Blog - April 2015)