I was in a media training session last week with a group of smart, thoughtful and empathetic people. Each was a leader who could potentially be called upon to speak publicly if something went wrong. And in the industry they work in, things occasionally go wrong in ways that affect real people and make big headlines.
Read MoreOracle laid off up to 30,000 people on April 1st. Employees woke up to find an email had arrived early that morning. Their computer access was already gone before they'd read it. What does that say to everyone who's still there?
Read MoreTake a leap of faith and throw the teleprompter away (or at least sell it on eBay). When your executive does a corporate video reading from a teleprompter, they look stiff and stilted. There's something about reading from a screen that just takes the soul out of your videos. I know you want to stick to the script. But there's a better way.
