They'll judge you not on the crisis, but on how you handle it...

Bad things happen. They can happen in any sector or industry. For the most part, the public will not judge your organization on the circumstances of your crisis. They are much more likely to judge you on the way you handle it.

Should you respond during a crisis?

Should you respond during a crisis?

Elissa Freeman (@elissapr) recently wrote an interesting piece on this topic for PR Daily. Her article was inspired by the recent Lululemon transparent yoga pants controversy but brings up some worthwhile issues and questions for people in the communications industry.

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