Remember Janet Jackson's infamous wardrobe malfunction at the Superbowl? The NFL instituted a change to the half-time show after that incident - a change that you can use to your benefit in your media interviews...
When I ask most audiences to name a company that did a great job managing a crisis, most people (in Canada, anyway) say the name of one company: Maple Leaf Foods. I agree. They did a great job. But the real question is this...Why are there so few examples of excellent crisis management and so many instances of companies doing the wrong thing? The answer, in part, is human nature. That, and a lack of prep and planning.
Executives and entrepreneurs dedicate their lives to self improvement. They vie for the most prestigious schools. Many pursue post-graduate studies. They go on retreats, read books, listen to podcasts, attend conferences, do cleanses, meditate, do yoga, try intermittent fasting. They’re constantly on the lookout for a hack. An edge. Something that will make them smarter, more agile, better prepared, more successful.Read More
Bad things happen. They can happen in any sector or industry. For the most part, the public will not judge your organization on the circumstances of your crisis. They are much more likely to judge you on the way you handle it.