Why are there so few examples of great crisis management?

When I ask most audiences to name a company that did a great job managing a crisis, most people (in Canada, anyway) say the name of one company: Maple Leaf Foods. I agree. They did a great job. But the real question is this...Why are there so few examples of excellent crisis management and so many instances of companies doing the wrong thing? The answer, in part, is human nature. That, and a lack of prep and planning.

Media training is the blind spot

Media training is the blind spot

Executives and entrepreneurs dedicate their lives to self improvement. They vie for the most prestigious schools. Many pursue post-graduate studies. They go on retreats, read books, listen to podcasts, attend conferences, do cleanses, meditate, do yoga, try intermittent fasting. They’re constantly on the lookout for a hack. An edge. Something that will make them smarter, more agile, better prepared, more successful.

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They'll judge you not on the crisis, but on how you handle it...

Bad things happen. They can happen in any sector or industry. For the most part, the public will not judge your organization on the circumstances of your crisis. They are much more likely to judge you on the way you handle it.