Being smart and being nice. Sound strange? Those are actually two of the worst characteristics to bring into your media interview. Now, I’m not saying don’t be smart and don’t be nice. But in this video, I talk a little bit about how these two conversational habits can hurt the effectiveness of your media interviews.
I received a tweet yesterday from @AntoineSarpong in the PR program at Centennial College asking for advice for PR and communications grads. Getting that first job in your chosen profession can be a big source of anxiety. I wanted to reply with something a bit longer than 140 characters. So here, in good old long form, is my advice for the PR and corporate communications grads of 2013:Read More
Rob Ford and his brother Doug launched an ambitious media blitz last week to hit back at critics. But how effective was their strategy? I had a chance to chat with Elissa Freeman of Canada.com a few days ago to give her my two cents about Rob Ford's PR strategy (or lack thereof). Other PR folks who weighed in with their opinions were Jodi Echakowitz of Echo Communications and Diana Conconi.
You can read the article here. Thanks to Elissa and Canada.com for asking me to participate.Read More
The Internet has brought the world many wonderful things: the ability to instantly share a photo of your dinner with everyone you know, viral cat videos and never-ending news about celebrity antics. One downside? Way too much information. Now, imagine being a reporter...
The Rob Ford 'crack allegations' story has dominated headlines in Canada and parts of the United States for the past week. In addition to the salacious nature of the allegations of drug use by the mayor of one of the largest cities in North America, there have been surreptitious meetings between journalists and drug dealers and high-profile references to a secret videotape that allegedly shows the Mayor smoking from what appears to be a crack pipe.Read More
Vincent Thomas Lombardi is one of the most revered coaches in the history of sports. He guided his Green Bay Packers to five National Football League (NFL) championships in the 1960s through a combination of hard work, tenacity and exceptional people skills. Lombardi’s coaching tenure was so dominant that the NFL renamed its championship trophy after him...Read More
Journalists and public relations
professionals have an interesting relationship. They depend on each
other to do their jobs, but typically, they have very different goals in
mind. For journalists, the
main concern is securing the interview, getting the facts and hopefully...
Crisis communications is one of the most stressful jobs around. And while there's no shortage of great courses, textbooks and videos out there to help you hone your crisis communications skills, there's no teacher like good...Read More