Executives and entrepreneurs dedicate their lives to self improvement. They vie for the most prestigious schools. Many pursue post-graduate studies. They go on retreats, read books, listen to podcasts, attend conferences, do cleanses, meditate, do yoga, try intermittent fasting. They’re constantly on the lookout for a hack. An edge. Something that will make them smarter, more agile, better prepared, more successful.Read More
One of the quickest things you can do to improve the quality of your media coverage is to focus on creating shorter, more powerful messages that tell your story in a way that will be interesting to journalists and your audience.
When your messages are too long, journalists are forced to edit your answers, which increases the chances that a partial answer may be taken out of context.
So...how long should your messages be? This is my take on that question.