As a Communications Director for a police services organization, you want to equip your spokespeople with the skills, judgment and training they need to conduct excellent media interviews. In the old days, that meant scheduling in-person media training sessions. But this model has challenges. Scheduling is a nightmare. The sessions are costly. And the minute everyone leaves the room, those lessons begin to fade from memory. I’d like to introduce you to a new way to think about media training your officers.

I’m Warren. Over the past three decades, I’ve done more in-person media training sessions than anyone in the world. I’ve taken my best media training lessons, strategies and tips and compiled them into a deep-dive, self-guided course - The Art of the Great Media Interview. With this digital media training course, your officers will have lifetime access to their own, personal version of the same training experience I’ve delivered to thousands of clients. Think of this content as a university-level course about how to conduct great media interviews. It contains everything a police service spokesperson needs to understand the media relations process and to successfully prepare for and deliver media interviews in any format (print, radio or TV).

★★★★★ - “The material provided in the online training program delivers a solid foundation of understanding about media relations and how to prepare for media interviews to ensure the best outcome for yourself and your organization. The practical tips, using real-life examples, make the principles easy to apply and the course would benefit anyone whose duties involve sharing information with the public." - Rita Sittler, Administrative Services Manager, Medicine Hat Police Service, Jan. 7, 2022

KEY FEATURES

• 55+ lessons (including 35+ classroom-style video lessons)

• Lifetime access - Content never expires

• Binge-able in a single day

• Case studies and breakdowns of real-life interviews

• A full section on how to write great media messages

• Downloadable PDFs and checklists for easy reference

• Available as an app on iPhone and Android

• Includes membership in our private community, including office hours and other events

• The purchase price is a fraction of the cost of a live, custom media training session

• 100% money back guarantee

★★★★★

"Would highly recommend this course to any communications professional or company spokesperson - whether they need a media relations refresher or a solid foundation to build from." - Julie Craig, Dec. 9, 2021

Special Pricing Offer for Bulk Purchases

Access to this course is currently priced at Cdn$349 +HST (about US$278) per person/license. However, if you’re planning to purchase five or more licenses for your police organization’s spokespeople, we are offering a special rate of Cdn$249 +HST (about US$199) per person. Specify the number of licenses you’d like to purchase in the ‘Quantity’ field and use the code POLICE. The discount will be applied to your order on the checkout page.

Take the Course for a Free Test Drive

If you’re a Communications Director who would like to check out the course to see if it’s a fit for your organization and your spokespeople, please email me at warren@weeksmedia.ca to request access. I would be happy to provide you with free access to the course and community for seven days so you can evaluate it.

The Art of the Great Media Interview: Online, Self-Guided Media Training

• Provide your officers with lifetime access to a scalable, world-class, 24-hour media training resource

• Lay the groundwork for superior, more consistent media coverage across your organization

• Save the time, money and headaches associated with traditional media training sessions

CHECK OUT THE COURSE FAQ

Full money-back guarantee. If this content isn’t for you, I will gladly refund 100% of your purchase within 30 days.

More questions? Email me.