Media Training Winnipeg | Warren Weeks

Manitoba organizations operate in a media environment that rewards preparation and punishes improvisation.

Winnipeg punches above its weight as a media market. CBC Manitoba. CTV. Global. The Winnipeg Free Press…one of Canada's most respected regional newspapers with a long tradition of holding organizations accountable. When your organization is in the spotlight, your spokespeople need to be ready.

The good news: I come to you.

Many Years of Manitoba Experience

I've been delivering media training to Manitoba organizations for years, working across the education sector, healthcare, airlines and conference audiences from a wide range of industries. Manitoba clients are typically deeply community-rooted, highly accountable to their stakeholders and operating in a media environment where relationships between reporters and organizations are close and long-standing.

Every session I deliver in Winnipeg is built from the ground up around your organization. No generic programs. No junior trainers. Just me, fully prepared, with your team.

Winnipeg Organizations Face Distinctive Media Pressures

Manitoba's media landscape reflects the province's unique character. Healthcare organizations navigate sensitive public accountability issues in a system under constant scrutiny. Educational institutions face media attention around funding, policy and student outcomes. Airlines and transportation organizations deal with operational issues that can attract national coverage quickly. Non-profits and community organizations operate in a tight-knit environment where reputation is everything.

Whatever your sector, the Winnipeg media environment is experienced, persistent and deeply connected to the communities it covers. Preparation is what separates the organizations that handle media well from the ones that don't.

What a Session Looks Like

Every session begins with a thorough understanding of your organization…your issues, your industry and what your spokespeople are likely to face. From there, we develop and stress-test your key messages as a group, then put each participant through a series of simulated media interviews in print, radio and television formats, conducted by a veteran journalist playing the role of reporter.

It's as close to the real thing as you can get. Participants leave knowing exactly how reporters think, what they're looking for and how to tell their organization's story clearly and effectively under pressure.

Sessions are available in half-day and full-day formats, for groups of any size, and for individual executives requiring focused one-on-one preparation.

Virtual Sessions Also Available

For Winnipeg-based organizations that prefer remote delivery, virtual sessions are available and every bit as rigorous as the in-person experience. Ideal for organizations with teams spread across Manitoba or operating in multiple locations.

Let's Talk

If your organization is based in Winnipeg or anywhere in Manitoba, I'd be glad to have a conversation about your media training needs and put together a proposal. No obligation, no sales pressure.

Call: 416-238-6361 Email: warren@weeksmedia.ca