Media Training Edmonton | Warren Weeks

Alberta's capital city plays on a national stage. Are your spokespeople ready?

Edmonton is the heart of Alberta's public sector and a major centre for energy, property management, healthcare and a growing technology community. CBC Edmonton. CTV. Global. The Edmonton Journal. When your organization is in the spotlight, the margin for error is slim.

The good news: I come to you.

Experienced in Edmonton's Market

I've been delivering media training to Edmonton organizations for years: oil and gas companies, property management firms, conference audiences and public sector communicators. Edmonton clients understand accountability. They operate in a fishbowl. Provincial government, Crown corporations, major energy infrastructure and a public that expects straight answers.

Every session I deliver in Edmonton is built from the ground up around your organization…your issues, your industry and the real pressures your spokespeople face. No generic programs. No junior trainers. Just me, fully prepared, with your team.

Edmonton Organizations Face Real Media Pressure

As Alberta's capital, Edmonton sits at the intersection of provincial politics, energy policy and public sector accountability. All of which attract serious media attention. Property management and real estate organizations navigate tenant advocacy stories and housing policy coverage. Healthcare and long-term care organizations face intense scrutiny from a public that expects transparency. Energy companies deal with environmental and regulatory coverage that can turn hostile quickly.

Whatever your sector, preparation is what separates the organizations that handle media well from the ones that don't.

What a Session Looks Like

Every session begins with a thorough understanding of your organization. From there, we develop and stress-test your key messages as a group, then put each participant through a series of simulated media interviews in print, radio and television formats, conducted by a veteran journalist playing the role of reporter.

It's as close to the real thing as you can get. Participants leave knowing exactly how reporters think, what they're looking for and how to tell their organization's story clearly and effectively under pressure.

Sessions are available in half-day and full-day formats, for groups of any size, and for individual executives requiring focused one-on-one preparation.

Virtual Sessions Also Available

For Edmonton-based organizations that prefer remote delivery, virtual sessions are available and every bit as rigorous as the in-person experience. Ideal for organizations with teams spread across northern Alberta or the broader province.

Let's Talk

If your organization is based in Edmonton or anywhere in Alberta, I'd be glad to have a conversation about your media training needs and put together a proposal. No obligation, no sales pressure.

Call: 416-238-6361 Email: warren@weeksmedia.ca