74 - Bob Pickard: China's Long Game, AI's Impact on PR and a Beijing Escape Story

Bob Pickard is a veteran of the global PR industry with more than three decades of experience advising leaders and organizations across North America and Asia. PR Week once called him one of the most important people in the global PR industry. This is his second time on the show and we covered a lot of ground.

We talked about AI's impact on communications and what it means for the future of the PR profession, the rising threat of Chinese geopolitics and why Canada is woefully underprepared, Elon Musk through the lens of a communicator, the state of the US election, and the Kate Middleton situation.

Bob also shares the story of why he resigned from his position at the Asian Infrastructure Investment Bank in Beijing, what he discovered about the culture inside the organization, and how he ended up leaving China on short notice with a quickly packed suitcase. Worth a listen.