Rob Ford and his brother Doug launched an ambitious media blitz last week to hit back at critics. But how effective was their strategy? I had a chance to chat with Elissa Freeman of Canada.com a few days ago to give her my two cents about Rob Ford's PR strategy (or lack thereof). Other PR folks who weighed in with their opinions were Jodi Echakowitz of Echo Communications and Diana Conconi.
You can read the article here. Thanks to Elissa and Canada.com for asking me to participate.Read More